Welcome to the second edition of the Sunshine & Strategy newsletter! This is where we share company updates, marketing insights, and what we’re seeing in the industry.
Over the past month, Sunshine Digital Marketing Solutions has continued staying active throughout South Florida’s finance community. Emma Palatnik, Head of Sunshine Digital Marketing Solutions, attended the Miami Finance Forum’s Network After Work at Private Wealth Management of Coral Gables, went to her first ACG Coffee Connections at Narbona in Coconut Grove, and also attended the Miami Finance Forum’s Private Equity Breakfast at Holland & Knight’s office in Brickell.
These events continue to highlight how valuable in-person connections can be. Safe to say there was a lot of coffee, a lot of conversations, and a lot of new connections made.
One question we hear often is: “What type of marketing do you actually do?” We help businesses with marketing strategy, social media, email marketing, graphic design, website updates and SEO, content marketing, event planning, and paid ads. Every business has different goals, which is why we focus on building the right mix of services rather than taking a one-size-fits-all approach.
A recent topic Emma also shared on LinkedIn is something we see all the time: businesses launch a website and then rarely update it again. If your services, team, contact information, or messaging have changed, your website should reflect that. Even if nothing major has changed, regular updates help keep your website current and relevant. An outdated website can make even a great business appear inactive.
That’s it for this edition of Sunshine & Strategy! If you have any marketing questions or want to learn more about how Sunshine can help support your business, we’d love to connect.