In this ongoing series, Emma Palatnik, Head of Sunshine Digital Marketing Solutions, answers key marketing questions, offering everything you need to know about marketing from clear explanations of core concepts to practical, straightforward advice.
Check back often as we’ll be updating this page regularly with answers to the marketing questions you’ve been wanting to ask.
Q&A
Q: What’s one piece of advice you’d give to a business with no marketing team?
A: Start small and don’t try to do everything all at once. Make sure you have an updated website (and if you don’t have one, you need to create one). Then, leverage either social media or email marketing. Partnering with a marketing agency or consultant can also be a great way to start marketing your business.
Q: What’s one underrated marketing channel more businesses should use?
A: Google Business Profiles. A well-optimized profile can help you show up in local searches, stand out with reviews, build credibility, generate leads, and direct traffic to your website.
Q: Why should I bother marketing my business?
A: If you’re skipping out on marketing, it might be costing you. Marketing can help you win new clients, attract potential employees, increase brand awareness, and more. You have to market your business so people know you exist!
Q: How can I stand out in front of my target audience?
A: Be specific with your wording about who you serve and the services you provide. For example, instead of “comprehensive wealth management,” use “we help first-generation business owners plan their second act.” The more specific you are, the more you will stand out to your target audience.