Bright Ideas for Bold Brands
From deep dives into financial services marketing to fresh takes on branding, strategy, and execution, this is where we share what we’ve learned, what we’re testing, and what’s actually working
Our Insights
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Financial Email Marketing – 2026 Guide
Email remains one of the most powerful marketing channels for financial services firms in 2026.…
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Q&A: What Do You Need to Know About Marketing?
In this ongoing series, Emma Palatnik, Head of Sunshine Digital Marketing Solutions, answers key marketing…
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Financial Content Marketing: A Modern Framework
Financial content marketing has become one of the most effective ways for financial firms to…
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Financial Services Social Media Strategy Guide
Social media has become one of the most powerful ways for financial firms to build…
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Financial Services Marketing: 2026 Guide
A practical, modern roadmap for firms that want to increase visibility, build trust, and grow…
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Investment Banking Marketing: How Modern Strategies Drive Growth
In 2025, modern investment banks must leverage a comprehensive marketing strategy to stay competitive. Referrals…
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Six Common Marketing Mistakes (and How to Fix Them)
Think your marketing is “good enough”? Chances are, you might be making one (or more)…
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Five Commonly Used Marketing Terms
Your company’s online presence is often your first impression. To make it count, every element…
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Finance Digital Marketing Agency: Why You Need One
The world of finance looks pretty different these days. People are looking for financial help…